360 concept for a summer event held in Stockholm, Sweden
Some of the elements were designed after setting the visual concept guidelines included an RSVP page, invitations, reminders, as well as giveaways (box with a selection of summer related items). The idea behind the creatives is to hint the traditional midsummer celebrations with the flower crows which usually consists of yellow white and blue flowers. Keeping the design minimal helps to set the focus on the message and at the same time give an elegant touch to the full set of elements.