Trustly Rebrand
During my time at Trustly I was able to see the company grow and develop. As the first creative in the team I had the opportunity to grow the internal creative team and at the same time ensure that the brand is cohesive across all (online and offline) channels as the company continued to grow.
Trustly's rebrand was one of the projects I the opportunity to work on. Some of my responsibilities included selecting a creative agency, participate in moodboard creation and the overall development process of the brand toolbox together with KNI. I also worked closely on developing the brand's mnemonic (logo animation) by providing direction and owning the project. As part of the rebrand I was also tasked with creating Trustly's digital brand guidelines which you can see here.