Shopperganger
Bolt's internal team was challenged to create a fresh and unique campaign concept using Bolt's new brand identity. I was involved in every step of the process including ideation and concepting, production as well as post production.
Bolt's internal team was challenged to create a fresh and unique campaign concept using Bolt's new brand identity. I was involved in every step of the process including ideation and concepting, production as well as post production.
The task
Create a concept showcasing the power of Bolt's lightning-fast, passwordless checkout which keeps customers coming back again and again. No matter who they are.
Social activation
We send a selection of influencers their own action figures, showcasing their distinct Shopperganger personas. Each miniature figure was delivered in a custom-made box, thoughtfully crafted to encapsulate their unique personalities. Subsequently, they showcased their Shopperganger to their audience, effectively conveying the essence of our campaign. Moreover, they extended an invitation to their followers, encouraging them to create their own using our Shopperganger generator which was built using Piñata Farm's existing technology.
PR Outreach
In our efforts to capture the interest of journalists, we adopted a unique strategy. Initially, we curated a specific list of industry experts, including notable individuals such as Maghan McDowell from Vogue Business and Morgan Sung from NBC News. To engage their attention, we sent them a comprehensive press kit that included a digital rendition of their personalized Shopperganger.
Some of the Shopper Ganger creations made on Piñata Farm