Brand identity for a hemp oil company based in Sweden.
On this solo project I was able to collaborate with the founders and even brainstorm and ideate on the naming of the product.
The symbolism behind Hempsophy's branding is deeply rooted in the product's efficiency and purpose. The first symbol means Pause. The second symbol is part of the CBD molecular formula while the third represents Play or Resume. In other words, the combination stands for Pause, hemp, resume.