Interim Brand identity for Bolt
My very first task at Bolt was to create an interim identity which will carry the company through the next couple of months before kicking-off the official rebrand. As the only Creative on the marketing team I had the freedom to review and update the elements which I believed would give a fresh look to the company.
Some of the edits included refreshing the color palette to a more modern vibrant selection, updating the logo to be better suited when used in smaller dimensions, narrowing down the icon selection to better represent Bolt's offering.
All assets and creative templates were updated accordingly.