The Bolt logo
Initially, it was imperative that the logo be distinctive, unmistakably our own, and exude confidence. Our chosen color palette occupies a unique and uncharted territory within our industry. Versatility was a paramount consideration; the logo needed to seamlessly adapt to various sizes and seamlessly integrate with our products. We also incorporated a concise shorthand version, essentially an icon, to make it more accessible. However, on the opposite end of the spectrum, the logo was required to evoke feelings of security and trust for both our merchants and their customers. Finally, it needed to offer a spectrum of flexibility, able to shift from being prominently expressive to quietly recessive, since we often serve as the foundational brand for our merchants.
Motion
Electric dynamism
We've established a unique artistic direction for our photography and illustrations, christening it "Electric Dynamism." This style encapsulates the exhilaration of One-Click Checkout through the use of striking wide-angle forced perspectives, dynamic motion, and a touch of surrealism that cleverly mirrors Bolt's value propositions. Anchored in our color palette, it aims to mirror the speed and immediacy of our product experience in a refreshingly surprising manner.